A tale of a Scotsman living in SW london...

Friday, July 20, 2007

Compromised

I was reading last night about this in Evo, and it made me think of a few comparisons.

A journalist was testing the new Audi A5, and commented that it was too nose heavy to be a proper competitor to the BMW 3 series couple as it is not dynamic enough to drive (the BMW is awesome nice to drive - and not just because I own one, but that's one of the reasons I did, not for the badge - if you know my car history it's full of good handling cars. Apart from my first car, a MK3 Ford Escort - awful).

Anyway, here is a picture of the A5:


Now, it looks great, aggressive and purposeful, and moving the wheels forward helps weight distribution. However the end result is that the layout needs to change under the covers, so the diff is between the engine and clutch, which allows the wheels to move forward. The steering rack is then connected to the front wheels by shorter, less flexible steering arms, also helping weight loss and a lower centre of gravity.

Want to know the real reason the wheels are there? Here's a quote:

Dr Horst Glaser, Audi’s dynamics chief, is clearly annoyed. ‘I agree with you,’(in reference to the nose heavy feel) he says, ‘but the marketing people insisted it was this way so the A5 would feel familiar to Audi buyers.’ What about those buyers Audi seeks to steal from BMW, then? ‘I hope we can change it gradually,’ Dr Glaser replies, ruefully.


My first reaction was one of why the marketing people were involved in the design?. But then my second reaction was that it's much like project managers removing key components of an architecture without understanding the implications of the actions. So a simple statement of "move the front wheels" actually means the whole design is compromised, and the Audi designers and engineers are left with a car that does the job, but fails to live up to expectations.

Which leads to my final thought - if you knew you were driving a car that the supplier knowingly made a botch of to make the car (let's say either for financial or ascetic reasons) would you buy another from them???

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