A tale of a Scotsman living in SW london...

Friday, June 29, 2007

Bangle

BMW have released a lot of new cars in the last few years, all of which the design has been Chris Bangle influenced. For those who don't know who he is, he's a car designer who was responsible for the Fiat Coupe, a slashy masterpiece in it's day.

Now, some people hate what he has done to BMW, some love it. I think he's made some initially very challenging cars to love at first, however as time passes they seem to grow into what are very "of it's time" design. The best example would the 5 series - when it came out nobody liked it. But now, it looks right. Same with the 7 series as when it came out it was pigging ugly (it was also the first Bangle BMW) with it's huge rear end platform - a design that has continued now with the latest 3 series, although it's not so pronounced.

The 1 series BMW has always been challenged in the looks department. It's too small to do a full Bangle on it, the front end works, the back end is too abrupt, the middle looks ungainly. BMW have released a 3 door version of the 1 series, which is the most pointless thing in the world as it's got no rear seats anyway and has just made it more impractical. However, they have gone one better (or worse?) with this - the new 1 series coupe:



Seriously - how ugly is that!!! I've no idea who the terget market is for this either. They've upped the power, so there are (finally) some seriously hot versions but they will sell in low numbers as for the same money as a hot 1 coupe, you can get a low end 3 series coupe, which actually looks much nicer. The 1 looks too high, too long, and the boot looks like an afterthought, which it is as the car was never designed to be a coupe.

Pig ugly.

Bangle - must do better.

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